Two days ago Radiohead, quite surreptitiously, launched its own social-networking site, W.A.S.T.E. Central. A move that marked yet another developmental foray into music promotion in this, our 'Digital age 2.0.'
So, just like Facebook, MySpace and that kid-friendly Webkinz, W.A.S.T.E. - Central comes packed with all the usual features: a main site area, your own private space, blog and message board options, and the ability to upload content like songs, photos, videos and various ephemera. The site also contains an up-to-date tour listings area. And above all, you can add - or delete - all your other ‘Radiamigos’. And that is where the social-networking aspect happens. Fanclub 2.0 if you will for all you old “Ten Clubbers” out there. No word either as to the availability of fuzzy, loveable and furry versions of your favourite ‘Radiohead’ to further the levels of interactivity. While so far it appears even Thom, Johnny and Colin, all have site profiles,
they haven’t addressed their burgeoning community. W.A.S.T.E.
administrators have posted this welcome message:
So, just like Facebook, MySpace and that kid-friendly Webkinz, W.A.S.T.E. - Central comes packed with all the usual features: a main site area, your own private space, blog and message board options, and the ability to upload content like songs, photos, videos and various ephemera. The site also contains an up-to-date tour listings area. And above all, you can add - or delete - all your other ‘Radiamigos’. And that is where the social-networking aspect happens. Fanclub 2.0 if you will for all you old “Ten Clubbers” out there. No word either as to the availability of fuzzy, loveable and furry versions of your favourite ‘Radiohead’ to further the levels of interactivity. While so far it appears even Thom, Johnny and Colin, all have site profiles,
they haven’t addressed their burgeoning community. W.A.S.T.E.
administrators have posted this welcome message:
“Thanks very much for joining up! It'd be very quiet in here indeed otherwise. For those who are interested and want to stick around, we'll be adding plenty more bits and pieces in the coming weeks and ironing out any wrinkles or annoyances the best we can. Hope you find something interesting to play with.”So the year of Radiohead continues, I'm curious to see just how far this goes. I am sure NINkinz won't be too far behind...
