Where it gets really great though is just where the money will be going from this worthy seasonal enterprise.
Front man Damian Abraham explains in New York Magazine:
We’re doing it for a few different organizations, like Justice for the Missing, that are affiliated with the 500 missing and murdered aboriginal women in Canada. That number is an old official statistic that the government uses, but the number is probably closer to 3,000. It’s not like cancer or AIDS. Those are worthy causes but they have big fund-raising machines. This is an undocumented, underreported crime that’s been going on for years. And while this is for Canadian organizations, the same sort of thing is going on at the U.S.-Mexico border, with Mexican women going missing, and in Australia, with aboriginal women there.Take that Bono! Imagine what they could have done with a $100 000 prize.