Grammys sign up Thom Yorke and others for New Ad Campaign
Thom Yorke once proclaimed me to be “the only one here tonight that didn’t have pimples…”. Unfortunately he wasn’t complimenting me on my ivory snow like complexion but rather commenting on the fact that most of the fans that waited around his tour bus that hot August night were decidedly younger than me.
Bastard! I still have a complex when I go to all ages shows…
News today that Yorke’s blemish free visage would be used by the Grammy’s this year as part of an ad campaign in which composites of nominated stars' faces are created from the titles and lyrics of songs that influenced their musical development. The Yorke ad pictured at right, contains references to artists ranging from Scott Walker "Psoriatic" to the Liars "The Wrong Coat for You Mt. Heart Attack"). One of the biggest references in Yorke's ad goes to electronic genius' Modeselektor, whose "Kill Bill Vol. 4" is inscribed into the forehead of the Radiohead singer. Bjork's "Unravel", which Yorke has previously cited as one of his favourite songs ever, also gets a nod, as does Madvillain's "Meat Grinder". A TV ad narrated by Yorke is rolling out as the broadcast gets closer, but for now, there's a spot featuring Stevie Wonder's musical development.
In addition to Yorke's face, print ads from L'il Wayne and Rihanna come with slightly more popular nods of infuence. Lil Wayne's ad pays tribute to Jay-Z's "Can't Knock the Hustle" and Young Buck's "Pocket Full of Paper" for instance. The most notable presence on the Rihanna visage is Destiny's Child's "Say My Name".
Thom and the Radiohead boys are nominated for a Grammy this year in the Best Rock album category for In Rainbows, and I still haven’t started colouring my hair.